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How to Do Marketing on Instagram Marketing is an art that started many years ago. The way marketing is done has evolved generation after generation. In earlier days, marketing used to be done mainly using advertisements on print, audio and visual media. However, the discovery of the internet changed these dynamics tremendously. The number of platforms on which to advertise increased due to the discovery of the internet. One of the platforms that is hosted on the internet is social media. Roughly, fifty percent of the world population is on social media. Marketing on social media has therefore become very important. In particular, Instagram has gained in popularity since its inception. More and more people are opting for it since it supports visual imagery which adds to the message being advertised. How is effective marketing on Instagram achieved? Effective Instagram marketing can be done using several strategies. The use of hashtags is important and it is encouraged. Make your hashtags as interactive as possible. An example is having hashtags that support tagging of photos from your followers. This causes excitement hence attracting more people to your product.
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The second strategy is to ensure that you use all other social media platforms to post adverts that link to Instagram. The term used for this invention is cross promoting that is aimed at attracting more people to your product. Coupled with catchy hashtags, this method will surely increase your followers. It is also important to ensure that you do not overwhelm your fans with too many posts on the same product. Posts that are updated twice a day are ideal. If you post very regularly it can lead to boredom on customers.
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In any business environment, a customer would like to feel appreciated. In line with this, make sure that there is interaction between you and your customers. How can this be done effectively? It is a common practice that comments are left after one sees a new product on Instagram. A simple reply to the comment would make the customer feel appreciated. The reply would motivate the person to follow you more and even make more inquiries on the product. Business persons must be creative. To be creative on Instagram, post pictures that are creative and fun to see. Such images are easily noticeable hence attracting attention. Ensure that your images do not look ordinary since they can be by-passed easily without being noticed. As you are aware, there are special tools within Instagram. Among the tools are business profiles and email links. Take advantage of such tools to boost the number of likes on your popular hashtags. If well used using the above given strategies, Instagram can help a business person achieve great success by promoting marketing.